Visitor target groups

Silo thinking is a thing of the past. To be successful in tomorrow’s market you have to think outside the box, network and take advantage of synergies and opportunities across industries. Accordingly, the visitor target groups at FitnessConnected cover a broad spectrum:
  • Fitness studio operators, club sport (Fitness, sports)
  • Retirement homes, physio and rehabilitation, health insurers (Health)
  • Municipal institutions like schools, universities, etc. (Public)
  • Hotel industry (Leisure)
  • Sporting goods retailing (Home fitness)
  • Urban planners/infrastructure/facilities/malls (Infrastructure)
  • Recruiters (New recruits)

Hall organisation

The stand set-up will be based on a ‘U system’, i.e. the lower stands are to be located to the left and right of the main walkway while the areas toward the walls of the hall are reserved for taller exhibitor stands. Stand size is furthermore limited to a maximum of 250 square meters. This ensures that all exhibition stands are clearly visible from every vantage point.

Catchment area

The central geographical location of the Messe München fairgrounds is favourable for FitnessConnected’s goal of bundling together and networking international players in the fitness, health and sport markets.

Messe München

Messe München has been networking people together worldwide for more than five decades under the slogan Connecting Global Competence, making it the ideal place to hold this new international trade fair for the fitness, health and sport-related industries. The fair grounds provides the platform for industry dialogue, forging promising business relationships and networking with a host of multipliers.

Thus Messe München, as one of the world’s largest trade fair companies, means success for your business!